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Small Business Idea #237:
How To Start A Tanning Salon
By Brad Burns
If you want to start a tanning bed salon then you are lining yourself up for a very lucrative business opportunity. Despite some negative press about tanning beds, the tanning bed business is booming. However, you know that you want to start a tanning bed salon business but you may not be sure of how to go about it, so here are a few first steps you should consider as you plan to get started.
Know your starting budget
Like any business if you are starting from scratch there are going to be start up costs. The costs are going to be various things from getting equipment to having money for premises, and also cash flow to pay yourself and any employees for the first month or two as your business starts up, and also marketing so that people know you are there. Taking all of this into consideration you should therefore set yourself a budget to work in and make sure you stick to it so that you are not creating any financial headaches for yourself before you even get going properly.
Know Your Competition and USP
There are quite a few tanning salons these days so it would make sense to visit any in the area where you are planning to open up. When you visit these salons make sure you check out the decor and what they are charging their clients. How does there salon make you feel? If it makes you feel relaxed and comfortable then use some of that in your salon. If it makes you feel uncomfortable then do the opposite of that salon.
Also what can you do to make you a bit different and build your USP (unique selling proposition). Do a little bit of lateral thinking, something like a free drink for your customer or maybe have a beautician working at the salon so the client can get a manicure or something similar after they have had their tanning session.
Market Your Business
Marketing your business will be vital in the early days. After a while if you do some of the things mentioned above then you will build a tanning salon with a great reputation and you will get business from referrals, but in the early days you will have to advertise. But advertising does not have to be expensive, you can use cheap tools like flyer’s to get you going (and remember to include your USP on the flyer), or you could do a press release about your salon and its USP and send that into the local papers (that method is FREE by the way). Finally you could put a small classified in the local paper or your local business directory. This should be enough to get the ball rolling for you.
More Tips
Hopefully you have found this information helpful. There is a great deal more information just like this at http://tanningbeds4less.info/getting-started.html and all this information put together should make opening your tanning salon seem a lot less daunting and give you the confidence to go forward and do it and hopefully make yourself a very lucrative business
Article Source: http://EzineArticles.com/?expert=Brad_Burns
http://EzineArticles.com/?How-To-Start-A-Tanning-Salon&id=865243
